From scrappy start to scalable system.

Evolving design into a high-impact product partner.

LearnUpon was growing fast, but design was still tactical. To support scale, we needed a stronger foundation. A unified team, shared systems, and a UX vision tied to product and business goals.

We transformed design from a siloed function into a cross-functional team covering UX, UI, content, and research, backed by a scalable design system and career frameworks that supported growth and retention.

Curious about LearnUpon?
This work blended strategy, structure, and storytelling to elevate design from support function to strategic partner. I’d be happy to walk you through it.

Role

Director of Product Design
Led the design function through high growth.

Scaled the team, elevated craft, and aligned UX strategy with product direction and business priorities.

Problems

Design was under-resourced and siloed

No shared system for consistency or reuse

UX had limited influence on product planning

Design challenge

Scale design into a unified, cross-disciplinary team with the systems, structure, and strategy to support rapid product growth.

Outcomes

Launched ‘Pepper,’ a scalable atomic design system that accelerated delivery

Built a cross-functional team across UX, UI, content, and research

Delivered a UX strategy that improved usability and engagement

Created dual-track career frameworks for ICs and design leaders